TBU LOGOTYPE USER GUIDE
How to correctly use logos of Tomas Bata University in Zlín

> přepnout na českou verzi

Introduction | FMK |

Faculty of Multimedia Communications

          


Bookmark:

Ideal situations for the usage of bookmarks (acronyms):
- Posters, invitations, advertising campaigns, etc.
- Online communication.
- All student activities that are carried out under the auspices of the University, but are not organized by TBU.
- Extracurricular activities carried out by the University.
- If the usage of the official logo is not compulsory or demanded.
- If we need to present the University in a multi-lingual environment (internet, conferences, etc.).
- If there is not enough space to display the official logo and the website address and we need to enhance the legibility of the logo placed on a small-sized area.


Bookmark for download in various formats:
These formats are suitable for common use in:Word, Excel, PowerPoint, Internet ...

These files are in RGB colour model.



Protection zone:
We should allow enough space around each logo. The minimum protection zone around a logo x and a bookmark x defines the limits within which no other graphic item, text or picture shall appear. At the same time, it defines the minimum distance from the margin of the format in which the logo is placed e.g. paper margin, corner of a wall, etc.

Study the protection zone thoroughly in the enclosed document..
> (PDF file 156 kB)



Forbidden versions:
Study the forbidden versions of logotypes thoroughly in the enclosed document..
> (PDF file 144 kB)

How to write the title:

Title in Czech – official title:

Fakulta multimediálních komunikací Univerzity Tomáše Bati ve Zlíně

Non-formal abbreviated title in Czech:

Fakulta multimediálních komunikací UTB ve Zlíně
Fakulta multimediálních komunikací UTB
FMK UTB ve Zlíně


For download:


Logotype in the professional format in curves
intended only for professional offset printing (CMYK)
> (PDF file 1.2 MB).


Complete documentation related to logo usage
> (PDF file 6.5 MB).


Font:


We use TBU Berlin font for logos and information and signage systems.

We use TBU Text font for everyday communication.

Arial is the substitute font for everyday communication.

We use J Baskerville font for official and promotional materials.

Times New Roman is the substitute font for official and promotional materials.

 


Colours:


  • BASIC COLOUR
    PANTONE: 1788
    CMYK: 0/88/77/0
    RGB: 235/40/55
    HTML: #EA2839

  • COMPLEMENTARY COLOUR
    PANTONE: 1945
    CMYK: 0/100/70/40
    RGB: 155/5/40
    HTML: #9B0528

  • COMPLEMENTARY COLOUR
    PANTONE: 3258
    CMYK: 60/0/45/0
    RGB: 110/190/160
    HTML: #6EBEA0

  • COMPLEMENTARY COLOUR
    PANTONE: 2025
    CMYK: 0/57/65/0
    RGB: 240/135/90
    HTML: #F0875A

  • WHITE

    CMYK: 0/0/0/0
    RGB: 255/255/255
    HTML: #FFFFFF


Please note:
Please study thoroughly the forbidden versions. Do not confuse RGB (intended to be used for Word, Excel, PowerPoint, Internet... ) with CMYK versions (intended to be used only for professional offset printing.

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