How to correctly use logos of Tomas Bata University in Zlín

> přepnout na českou verzi

Introduction | FAME |

Faculty of Management and Economics


Official logo:

Situations in which the usage of the official logo is compulsory: If specified by regulations and directives. If a logo is used for official communication. In case of ceremonies and official events.

Logotype for download in various formats:
These formats are suitable for common use in: Word, Excel, PowerPoint, Internet ...

These files are in RGB colour model.

Protection zone:
We should allow enough space around each logo. The minimum protection zone around a logo x and a bookmark x defines the limits within which no other graphic item, text or picture shall appear. At the same time, it defines the minimum distance from the margin of the format in which the logo is placed e.g. paper margin, corner of a wall, etc.

Study the protection zone thoroughly in the enclosed document.
> (PDF file 156 kB)

Protection zone:
Study the forbidden versions of logotypes thoroughly in the enclosed document.
> (PDF file 156 kB)

How to write the title:

Title in Czech – official title:

Fakulta managementu a ekonomiky Univerzity Tomáše Bati ve Zlíně

Non-formal abbreviated title in Czech:

Fakulta managementu a ekonomiky UTB ve Zlíně
Fakulta managementu a ekonomiky UTB
FaME UTB ve Zlíně

For download:

Logotype in the professional format in curves
intended only for professional offset printing (CMYK)
> (PDF file 1.2 MB).

Complete documentation related to logo usage
> (PDF file 6.5 MB).


We use TBU Berlin font for logos and information and signage systems.

We use TBU Text font for everyday communication.

Arial is the substitute font for everyday communication.

We use J Baskerville font for official and promotional materials.

Times New Roman is the substitute font for official and promotional materials.



    PANTONE: 292
    CMYK: 60/10/0/0
    RGB: 100/177/230
    HTML: #63B1E5

    PANTONE: 7691
    CMYK: 80/25/0/45
    RGB: 0/100/135
    HTML: #006487

    PANTONE: 381
    CMYK: 30/0/90/0
    RGB: 200/210/45
    HTML: #C8D22D

    PANTONE: 189
    CMYK: 0/45/0/0
    RGB: 240/170/200
    HTML: #F0AAC8


    CMYK: 0/0/0/0
    RGB: 255/255/255

Please note:
Please study thoroughly the forbidden versions. Do not confuse RGB (intended to be used for Word, Excel, PowerPoint, Internet... ) with CMYK versions (intended to be used only for professional offset printing.

vizual.utb.cz | Online TBU Logotype User Guide
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