TBU LOGOTYPE USER GUIDE
How to correctly use logos of Tomas Bata University in Zlín

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Frequently asked questions


> Which colours to use?

Use solely the basic colour, complementary colours can be used only in case of need, when no other option is available. You should absolutely avoid using the complementary colours to liven up your document. In most cases, you will use the RGB colour model and the HTML (that are compatible with Word, Excel ...)


> I need a logotype for a document in Word.

Please download the selected logo in the RGB colour model in the JPG format (logotype in the JPG format); when resizing, be careful not to deform the logo (do not extend or compress the logo).


> I need a logotype for a document in Excel.

Please download the selected logo in the RGB colour model in the JPG format (logotype in the JPG format), or in the PNG format (provided that the base is not white); when resizing, be careful not to deform the logo (do not extend or compress the logo).


> I need a logotype for a Powerpoint presentation.

Please download the selected logo in the RGB colour model in the JPG format (logotype in the JPG format), or in the PNG format (provided that the base is not white); when resizing, be careful not to deform the logo (do not extend or compress the logo).


> I want an email signature with a logo (e.g. in Outlook).

Please download the downsized logo selected from the basic list on the top (just click on the other mouse button and choose “save image as…”); when resizing, be careful not to deform the logo (do not extend or compress the logo).


> I want to send the logo to a partner, so that s/he can use it for promotional purposes (e.g. for print or for websites).

Tell your partner to refer to this website (i.e. http://vizual.utb.cz/english/) and to download the logotype for professional use in the PDF format and the CMYK colour model (on the right, marked with a yellow icon with an orange warning symbol). These logos are in vectors and the CMYK colour model.


> I want to send information to my partner on how to handle the logo, so that s/he can use it for promotional purposes.

Tell you partner to refer to this website (i.e. vizual.utb.cz/english/) and to download the user guide for a particular logotype.



If you are still hesitant about which logo to use and how to do it correctly, please consult the TBU Marketing and Communications.

vizual.utb.cz | Online TBU Logotype User Guide
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